PROJECTS
Simplifying the Launch of a Sports Bar in Colorado
The client, a restaurateur in the sports bar and restaurant industry, needed to open a flagship sports bar in Colorado. The project offered unique opportunities to showcase innovative solutions:
- Tight timeline of six weeks
- Aging building infrastructure requiring significant upgrades
- Vision for a modern sports bar with a blend of stone, metal, and motif wood
- Integration of TVs, audio, and video for an immersive game-day experience
- A need for a versatile design that could accommodate special events and outdoor dining
The client was on a strict schedule and budget, requiring an expert who could manage the transformation efficiently and deliver outstanding results under pressure.
Sam's Role and Execution
Sam, representing Launch Lite, was brought on board to take the complexity out of the project and execute the vision with precision. The following key solutions were delivered:
- Bar Design and Construction
Designed and built custom bars featuring durable materials, blending stone, metal, and motif wood to create a stylish yet functional centerpiece. Focused on creating a layout that facilitated efficient service and maximized customer engagement. - Interior Wall Treatments
Installed custom wall treatments to enhance the sports theme and create a vibrant, inviting atmosphere. - Audio-Visual Installation
Mounted multiple, large TVs with clear sightlines from every seat in the house. Integrated audio and video systems, ensuring a seamless entertainment experience during games and events. - Special Event Spaces
Designed a versatile interior layout with dedicated areas for special events and holiday celebrations. Built out features to support seasonal themes and promotions, making the space adaptable year-round. - Patio Design
Created an outdoor patio featuring hard structures, shade sails, and ambient lighting, providing a comfortable experience for patrons in any season.
Results
- On-Time Delivery: The sports bar was completed within the six-week timeframe, meeting the client’s ambitious launch schedule.
- Budget Adherence: The project stayed on budget, delivering exceptional value without financial overreach.
- Enhanced Customer Experience: The completed venue offered a dynamic, immersive environment with thoughtful design, high-quality finishes, and a top-notch entertainment setup.
- Client Satisfaction: The client was thrilled with the quality of the work, the efficient process, and the final product’s alignment with their vision.
Sam's leadership and expertise in design and construction ensured the successful launch of the flagship sports bar. Impressed with the outcome, the client hired Launch Lite to replicate the process for three additional sports bar and restaurant locations in Colorado. This partnership not only simplified the expansion process but also set the foundation for a thriving business in the restaurant and bar industry.
Easing the Burden for a Dating App's Marketing Activation
A dating app company partnered with the marketing firm Eclectic Activation to create an engaging and immersive pop-up experience in Portland, Oregon. The goal was to increase visibility and brand awareness by drawing attention to their platform in a creative and memorable way. The project came with several complexities:
- The need for an innovative and functional design for an inflatable pop-up lounge.
- Location scouting and logistical planning for a high-traffic area like Pioneer Square.
- Managing on-site execution, including interior design, sound, and security.
- Addressing unforeseen issues in real time during installation.
To handle these intricacies, Eclectic Activation subcontracted Sam from Launch Lite to collaborate on the project’s design and lead the execution.
Sam's Role and Execution
Sam’s expertise and hands-on approach were pivotal in turning the vision into reality:
- Innovative Design
- Installed an inflatable lounge that offered an inviting and interactive space for attendees to relax and share testimonials about their dating experiences.
- Logistics
- Utilized Pioneer Square in downtown Portland, OR, to maximum foot traffic and visibility.
- Managed permits, logistics, and transport to ensure seamless setup and operation in the bustling urban venue.
- Interior Design Collaboration
- Partnered with a local prop house to curate an interior design that was both visually appealing with programmable LED lighting and aligned with the dating app’s brand identity.
- On-Site Problem Solving
- During installation, a major issue arose: the fan required to inflate the structure was too loud for recording audio testimonials. Sam quickly devised and implemented a solution, retrofitting the fan system to relocate it away from the lounge while maintaining the integrity of the inflatable structure.
- Event Management
- Organized local brand ambassadors to engage with attendees and promote the app.
- Coordinated security and location management to ensure the safety of the staff, structure, and materials during the multi-day event.
Results:
- Increased Visibility: The pop-up lounge was seen by thousands of visitors in Pioneer Square, creating a buzz and increasing the dating app’s visibility and brand awareness.
- Smooth Execution: The event was executed seamlessly, overcoming logistical and technical hurdles without impacting the attendee experience.
- Client Satisfaction: The dating app company was thrilled with the results, praising the creativity, problem-solving, and execution.
Sam’s expertise and dedication eased the burden on Eclectic Activation and ensured the success of a high-stakes marketing campaign. The pop-up lounge not only elevated the dating app’s brand but also reinforced the marketing firm’s reputation for delivering impactful activations. The client credited Launch Lite with being an indispensable partner in achieving their vision, making the collaboration a resounding success.
Showcasing Creativity at a Street Fair Event
Lime, a leader in micro-mobility, wanted to stand out at a bustling street fair by creating an interactive and memorable space for attendees. Their goal was to emphasize sustainability and creativity by repurposing salvaged parts from their scooters and bicycles into functional and engaging installations. To bring this vision to life, they subcontracted Launch Lite to design and execute.
Creative Execution
- Innovative Repurposing
- Designed and built functional pieces such as benches, tables, and windchimes using salvaged scooter and bicycle parts. Each creation was thoughtfully crafted to highlight Lime’s commitment to sustainability while being visually captivating and practical.
- Developed interactive games from scooter and bike components, turning the space into a playful and engaging zone for attendees of all ages.
- Unique Environmental Design
- Collaborated with local floral designers and decorators to create a lush, vibrant setting that complemented the repurposed pieces. The result was a harmonious blend of industrial elements and natural beauty.
- Integrated greenery and artistic décor into the installations, creating an inviting and photogenic environment that encouraged visitors to linger and share their experience on social media.
- Seamless Coordination
- Managed logistics and worked closely with vendors to ensure the project was executed smoothly.
- Ensured that all installations were safe, durable, and functional for the high-traffic event.
- Interactive Visitor Experience
- Designed the space to encourage hands-on interaction, allowing attendees to sit, play, and engage with the creations.
- Curated an atmosphere that reflected Lime’s brand values of innovation, sustainability, and community connection.
Results
- Social Media Buzz: The creative use of repurposed parts and the vibrant design inspired attendees to share photos and videos online, amplifying Lime’s brand visibility.
- Client Satisfaction: Lime and the marketing agency were thrilled with the outcome, praising Launch Lite’s creativity and ability to bring their vision to life.
- Sustainability Showcase: The project reinforced Lime’s commitment to sustainability by demonstrating how discarded materials could be transformed into something beautiful and functional.
Launch Lite’s innovative approach and attention to detail transformed Lime’s street fair space into an unforgettable experience. The interactive space not only delighted attendees but also effectively communicated Lime’s brand values. The success of the project underscored Launch Lite’s reputation for creativity and problem-solving, solidifying its position as a go-to partner for unique marketing activations.